Marketing ROI Consulting

Towards Accountable Marketing

ROI Marketing represents a management model that will help your organization to validate your marketing projects and optimize them prior to investing in them. These solutions will directly link marketing inputs to business outputs turning marketing expenses into investments. It will allow you to plan campaigns with business results in mind, defining projects opportunity cost, with comparable metrics, using a robust and credible model, ultimately delivering a return (ROI) figure.

 

 

 

 

 

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 What is ROI Marketing?

A lot of people talk about increasing the ROI of your marketing, but the real question is, how can you measure exactly what the ROI is? In this video, Pablo Turletti, CEO and founder of ROI Marketing Institute walks us through how “ROI Marketing” is a discipline that puts the real impact on your business at the core of all your marketing efforts.

Consulting Services

Evaluate how marketing budgets are managed via past performance and business-related KPIs.

Marketing Audit

Evaluate how marketing budgets are managed via past performance and business-related KPIs.

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Adopt a new marketing management model that is convergent and aligned with the business.

Marketing Efficiency Program

Adopt a new marketing management model that is convergent and aligned with the business.

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Define a robust and credible attribution model that links marketing inputs to business outputs.

Attribution Model

Define a robust and credible attribution model that links marketing inputs to business outputs.

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Measure the economic return of a project or campaign using the ROI Marketing Matrix methodology.

ROI Evaluation

Measure the economic return of a project or campaign using the ROI Marketing Matrix methodology.

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Make ROI evaluation a sustainable, standard procedure within your organization.

ROI Marketing Checkpoint

Make ROI evaluation a sustainable, standard procedure within your organization.

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Gauge the potential return on investment of marketing projects and campaigns prior to investment.

ROI Sensitivity Analysis

Gauge the potential return on investment of marketing projects and campaigns prior to investment.

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>>>>>> Download the ROI Marketing Institute Brochure <<<<<<

Measuring Accountability in the Marketing Industry

Since 2013, the ROI Marketing Institute has studied evaluation practices and real profitability measurement in marketing, working with hundreds of marketers in more than 20 countries. Constantly updated, this survey offers insights into whether and how marketing experts use ROI practices to measure the impact of marketing efforts. Take a look at some of the results.

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Measuring Accountability in the Marketing Industry
What is a ROI Marketing Audit?

What is a ROI Marketing Audit?

A ROI Marketing Audit evaluates how your marketing budgets are managed from an economic point of view. It runs on a rolling year that starts at the date of the audit and uses past performance and business-related indicators to determine how marketing budgets are spent and what impact they have on business. We will evaluate your management process for marketing budgets and provide you with a written report including, but not limited to: impact of marketing on business, industry benchmarks, efficiency ratios, and competitive analysis, current conditions, the feasibility of measuring ROI, and recommendations.

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What is the Marketing Efficiency Program (MEP)

The Marketing Efficiency Program is the ultimate solution to adopt a new marketing management model that will be finally convergent and aligned with the business. It will allow you to validate projects from the economic point of view before investing on them, optimize kick-off scenarios, define commercial viability of marketing projects, evaluate their actual economic return and generate business intelligence that will retrofeed the model and make it more accurate with the time. It is a transformational solution that will bring marketing to a higher strategic position within your organization.

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What is the best ROI Marketing Consulting Program

What is Attribution?

This solution will allow you and your organization to define a robust and credible attribution model that links marketing inputs to business outputs. It works isolating two main factors: the number of acts of purchase that are being impacted by your marketing initiatives and the influence of those initiatives on the desicion-making process of your customers. This is the only way a causality relations will be taken into consideration outside the marketing department. Get rid of those fuzzy, random, or biased models digital media and channels are trying to impose on your performance monitoring.

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What is a ROI Marketing Evaluation?

The ROI Marketing Evaluation is a turnkey service aiming to measure the actual economic return of a given project and/or campaign. Our methodology entails two phases. First, the ROI Marketing Cascade is used for planning the evaluation of your project or campaign. Next, the ROI Marketing Ladder will show the execution of all steps needed to evaluate your project or campaign, which involves collecting data and connecting your marketing efforts with sales results.

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What is the best ROI Marketing Consulting Program
What is the best ROI Marketing Consulting Program

What is a ROI Marketing Checkpoint?

The ROI Marketing Check Point helps organizations make ROI evaluations standard procedure and a sustainable practice. Check Point uses meetings and tools to follow up on team planning, execution, and evaluation, making ROI measurement a part of the daily routine. The program offers bi-monthly reports as well as a final overview of each campaign, sharing information including, but not limited to: department, teams and procedures review; evolution from “Before ROI” to “After ROI;” impact of marketing on the business; industry benchmarks; efficiency ratios for your organization and a competitive analysis; recommendations; and more.

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What is an ROI Sensitivity Analysis?

ROI Sensitivity Analysis gauges the potential return on investment of marketing projects and campaigns prior to investment. Thanks to analysis findings, teams are able to make smart decisions based on economic factors. Employing ROI Validation and Predictive Modeling, the ROIMI team will deliver a written report including: validation of objectives, profitability, commercial break-even point, possible economic scenarios, relevant points to consider and recommendations.

Wondering about the potential ROI of your proposed marketing project or campaign? Contact us for more information.

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What is the best ROI Marketing Consulting Program

Testimonials

Pablo Córdoba
Former Marketing Director Kellogg’s USA

“Thinking in marketing in terms of its direct and accountable contribution to the P&L of the business is not a common practice. Having a company like ROI Marketing Institute, that helps you do it and, furthermore, to achieve marketing accountability in cash, is really exceptional”

Sebastien Tondeur
CEO MCI Group

“A must-have in every marketers’ library, an easy read with sharp and actionable thinking”

Rafael Solís
Communication & Stakeholders Director EDP Renewables

“ROI Marketing Institute and Pablo Turletti’s value driven management model is becoming a milestone for EDP Renewables not only to evaluate the actual return on investment, but also to generate an aligned, segmented, and organized relationship management with our stakeholders.”

Bernardo De Vicente
Group Chief Sales & Marketing Officer at Virgin Active

“A very interesting system to define, structure, and measure the return of marketing investments. A new and pragmatic vision about one of the fundamental aspects of marketing investments strategic planning”

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