ROI Training Center

Your entry door to the world of efficiency and accountability (ROI)

The ROI Marketing Institute (“ROIMI”) is dedicated to teaching, implementing, monitoring, measuring and certifying worldwide corporations, agencies, and marketing professionals to use Return on Investment measurement methods and practices. Thanks to a step-by-step evaluation approach, ROIMI can help determine the marketing ROI of projects and campaigns for corporations, foundations, NGOs, and public organizations.

Welcome to your first step to become an ROI specialist and finally prove sales and marketing's worth in real economic terms in a credible way.

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TYPES OF COURSES

There will always be one course that suits your needs. We can tailor courses that meet your challenges in marketing & sales efficiency and accountability.

Introductory Courses

These are short, affordable online courses that allow participants to have a first qualitative contact with marketing accountability as a topic. Include video lessonstool kits, a complimentary book, and bonus material. It delivers the knowledge needed to be able to calculate the ROI of marketing projects.

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Transformation Courses

These are more intense courses that on top of the formats and topics learnt at the Introductory Courses, include live sessions with the instructor/professor to review cases and concepts,do supervised exercises and live masterclasses. It includes access to Member Continuous Education services.             

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Certification Courses

This is the highest level of achievement in gaining knowledge and operational capability to implement the ROI Marketing Management model. On top of the contents and formats covered at Transformation Courses, the ROI Marketing Certification proves that the participant was able to implement the model in a real case in his/her operational environment. It secures implementation of the model.

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Member Education Courses

With either any of the Transformation Courses or the Certification, participants will have the right to access and receive complimentary contentupdatesspecial offersearly access to books launchesprivate webinars, and one complimentary consulting hour per year in a live session with Pablo Turletti.

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PABLO TURLETTI

Your instructor

 

Pablo is a renowned international keynote speaker, consultant and trainer specialized in management innovation, efficiency and accountability. He has worked for companies like HeinekenDanoneNikeFiatHenkelHPSara LeeMapfrePhilips, and Schneider Electric among others. Public organizations like the European Union, and the governments of Italy and Spain have also benefited from his expertise in efficiency and accountability.

He is a regular contributor of Forbes Magazine (in English and Spanish) and member of its Communication Council and Experts Panel. He's been trending topic in marketing hashtag on Linkedin (19 million viewers), named Most Dynamic CEO by The CEO Magazine in 2020, one of the three finalist (among 2,500 projects) at the European Excellence Awards in 2017, and has been always rated as a top professor. 

Author of 3 books, one of which became #1 Total Economic Published Titles by the Scholarly Publishers Indicators, he is regularly quoted and interviewed by several international media in different languages. He shared stages as keynote speaker with Barack ObamaKen SegallBill McDermottIan Khan, and Daniel Habif among others.

His model to measure the ROI of marketing has been taught in several reputed business schools in Europe and around the world.

Pricing Options

There's no excuse not to learn how to measure marketing ROI. There is an option for every budget and agenda. We can also customize programs and offers for in-company training.

INTRODUCTORY COURSES

$79.99 +

Per Course

  • ROI Marketing Workshop
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TRANSFORMATION COURSES

$229.99

MOST POPULAR

  • ROI Marketing Adv. Workshop
  • ROI Marketing Coaching Program
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CERTIFICATION COURSES

$1,950

Per Course

  • ROI Marketing Professional Certification
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In Good "Company"

Introductory Courses

Online video lessons. Asynchronous. Do at the time that best suits you!

  • 12 video lessons
  • 1 tool kit (templates, links, readings, etc.)
  • 1 book
  • 1 Diploma
  • Approx. 5:30 dedication
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Transformation Courses

Online video lessons + live sessions with the instructor, Pablo Turletti. Mixed format (asynchronous and synchronous). Do at the time that best suits you and meet with Pablo regularly!

Best Online Marketing Course

ROI Marketing Online Advanced Workshop

  • 3 live group sessions with Pablo Turletti
  • 12 video lessons
  • 1 tool kit (templates, links, readings, etc.)
  • 1 book
  • 1 Diploma
  • Access to Member Continuous Education Program
  • Approx. 8:30 dedication
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Best Online Marketing Course

ROI Marketing Coaching Program 

  • Only 10 participants per month
  • 1-hour one-to-one live assessment session with Pablo Turletti
  • 8-hours + advanced workshop
  • 2-hours one-to-one live implementation session with Pablo Turletti
  • 1 ROI Alignment Fact Sheet about your organization
  • Tool kit with templates, links, tools, etc.
  • 1 book + 1 diploma
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Certification Courses

Online video lessons + live sessions with Pablo Turletti. Mixed format (asynchronous and synchronous). Do at the time that best suits you and meet with Pablo regularly! Present your own case and revise it individually, in live sessions with Pablo Turletti. Work it through and revise your final report. Secure applicability and become an ROI Marketing Certified Professional.

Let's Begin!

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This could be the beginning of a new era for you and for your marketing. You cannot expect to obtain different results doing the same things. It is time to shift your marketing gears and ramp up to a marketing that is relevant to the business with a defined bottom line impact. Learn how to calculate marketing ROI in a robust and credible way!

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