Stakeholder Management

We tend to believe customers, employees and business owners or sahreholders are the only people affected by our businesses, but nothing could be more further away from reality. Local communities, regulators, media, universities, administrations, analysists, investors, asset owners, cientific cemmunity, associations, industry clusters, and the society at large are only some of the other groups of interest impacted by companies' activities. Managing expectations, mitigating risks, measuring its economic impact, and generating value for all are part of the needs satisfied through the Stakeholder Management solutions offered by ROI Marketing Institute.

 

 

 

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What is Stakeholder Management?

It is almost impossible to think in terms of any kind of sustainability (economic, social, or environmental) without taking into consideration stakeholders management. All interest groups that affect or are affected by your business are your stakeholders. And they all impact your business independently of whether you have a plan to manage them or not. Isn't it time that you start looking into stakeholder management to genuinely generate value for them and for your business? After all, all shareholders are stakeholders, but not all stakeholders are shareholders...

What is Stakeholder Management?

Consulting Services

Understand stakeholders' relationships and the reciprocal impact of stakeholder management.

Stakeholder Mapping

Understand stakeholders' relationships and the reciprocal impact of stakeholder management.

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Change the way stakeholders are managed to deliver accurate and measurable results.

Stakeholder Impact Program

Change the way stakeholders are managed to deliver accurate and measurable results.

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>>>>>> Download the Sustainability Impact Brochure <<<<<<

Measuring Accountability in Stakeholder Management

Since 2013, the ROI Marketing Institute has studied evaluation practices and real profitability measurement in stakeholders management, working with thousands of operators in several countries. Using constantly updated information and quantitative and qualitative research, ROI Marketing Institute offers insights into whether and how stakeholders relations are measured impacting the organization and all groups of interest.

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Measuring Accountability in Stakeholder Management
Proper stakeholders mapping is a key solution that will help you to understand stakeholders relationships and the reciprocal impact of stakeholder management.

Stakeholder Mapping

Proper stakeholders mapping is a key solution that will help you to understand stakeholders relationships and the reciprocal impact of stakeholder management. An accurate stakeholder map that reflects all relationships in terms of visibility, economic, social, and environmental impact will help to define a segmentation criteria, a prioritization matrix, and an action plan with measurable metrics.

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Stakeholder Impact Program

This solution will change the way stakeholders are managed to aim at delivering accurate and measurable results. It starts with a diagnostic of the current situation including a stakeholder mapping. It follows by defining and assessing how objectives are and should be set. Acquiring knowledge from stakeholders is at the base of robust planning and this is all well taken care of during the implementation of the Stakeholder Impact Program. Managing change to positively channel internal resistance to new processes and procedures will guarantee that the model is adopted at the operational level and becomes part of the organizational culture. Generating an action plan based on a prioritization criterion will grant successful implementation. And finally, this solution will also define what is the real economic impact of stakeholder management, delivering new criteria and comparable metrics to manage budgets and allocate resources.

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Testimonials

Pablo Córdoba
Former Marketing Director Kellogg’s USA

“Thinking in marketing in terms of its direct and accountable contribution to the P&L of the business is not a common practice. Having a company like ROI Marketing Institute, that helps you do it and, furthermore, to achieve marketing accountability in cash, is really exceptional”

Sebastien Tondeur
CEO MCI Group

“A must have in every marketers’ library, an easy read with sharp and actionable thinking”

Rafael Solís
Communication & Stakeholders Director EDP Renewables

“ROI Marketing Institute and Pablo Turletti’s value driven management model is becoming a milestone for EDP Renewables not only to evaluate the actual return on investment, but also to generate an aligned, segmented, and organized relationship management with our stakeholders.”

Bernardo De Vicente
Group Chief Sales & Marketing Officer at Virgin Active

“A very interesting system to define, structure, and measure the return of marketing investments. A new and pragmatic vision about one of the fundamental aspects of marketing investments strategic planning”

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