Featured Courses and Resources in English
The Secret Path to Marketing ROI Masterclass
This masterclass was created for you. We'd like not only to transfer the know-how needed to calculate marketing ROI, but also to walk with you through your first steps towards implementation. The masterclass consists of 3 steps: - Step 1: Download the written guidelines to start an ROI evaluation cycle You'll find them at the bottom of the registration page ad you can have it for free! Make sure you read it before your masterclass to extract the most out of it. - Step 2: Download the three case fact sheets You will also find them at the registration page as Cases #1; #2; and #3. Make sure you read them thoroughly to understand some of the most common uses of the ROI Marketing Matrix. - Step 3: Register here to enter your ROI Marketing Masterclass Take advantage of Pablo's video masterclass that will walk you through the methodology step by step. You will see how to set proper business objectives, the key elements of an evaluation, how to define your own attribution model, validate projects prior to investing, using predictive modelling, measuring the actual ROI and much more. Register here for just $38!
Sustainability Management Report USA 2021
More than 500 interviews to American companies about sustainability practices and management models. Learn the most used performance indicators, tips and tricks to link sustainability management inputs with business outputs, and crucial data showing how American organizations manage sustainability.
Cursos y recursos en español